Learn more about why our annual content & technology conference has become so popular.
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Check out the official itinerary for Webcontent '08.
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View a complete list of our '08 speakers and their credentials.
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Registration for Webcontent '08 is simple, but plan in advance because passes are limited.
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12th MARCH 2008
Recently there's been a lot of hype surrounding the term "Web 2.0." Content & content management will inevitably play an increasingly large role in any company's strategy. Web 2.0 isn't for everyone, but companies need to learn which parts of the technology they will need to implement as part of their marketing strategies.
Though Web 2.0 technology and social media may be a crucial part of the everyday life of those highly involved in technology, others in industries like health care or higher education often struggle when faced with the rapidly changing new media landscape. Webcontent Conference 2008 allows not only an exchange of ideas but an exchange of perspectives.
18th FEBRUARY 2008
To say that the new Google search algorithm will change internet marketing strategies would be an understatement. The updated algorithm rewards websites that feature original content with higher rankings and reduces those of low quality websites. Since Google has the ability to detect whether content is original or plagiarized, content farms will immediately suffer while high quality content creation services will continue to thrive.
The need for original content is as important as ever and Webcontent recommends using third party content creation services for regular website updates. Freelance copywriter services can produce SEO content, white papers, press releases, blog entries and more for your business. Consistently adding premium content to one's website will increase traffic, guaranteed. Just look at the New York Times: since the Google algorithm change took place, they have seen a forty-eight percent increase in website traffic. In any internet marketing campaign, acquiring high quality content should be at the core of your business' strategy.
14th JANUARY 2008
Mark your calendars! The date for Chicago's Webcontent 2008 conference is June 17-18 and will be held at UBS Tower. Registration for conference passes opened when this announcement was made earlier today. We recommend purchasing your conference passes as soon as possible because quantities are limited and discounts are given to those that register more than 3 months in advance. Please refer to our registration page for more information.
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