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Palm Springs 2009

Activities

Keynote Presentations

Web Tools and Technologies

Web Marketing Strategies, Practices, and Standards

Workshops, Discussions and Demonstrations

Demonstration


A-Z Program Titles

Adding Dynamite to Dynamic Web Content

Best Project Management Practices in Web Content Management

Can Web 2.0 Ruin Your Online Marketing: From Ajax To Wikis - Make Sure Your Online Marketing Strategy Doesn't End Up A Dot Bomb

Content Management Meets Facebook

Core Skills for Content Administrators

Cross-Media 1:1 Marketing: Providing Personalized Content to Drive Sales

Design Is Content, Too

How Do You Grow Wiki Use?

Making 2.0 Work For You, Inside and Out

Making Web Content Agile

Marketing in a Connected World: The New Rules of Marketing

Maximizing the ROI from Online Marketing

More Than Just Another Pretty Face

Online Content Marketing is the Future of Media

Running an Efficient CMS Evaluation and Procurement Process: Hands-on Tips, Insider Knowledge and Advice

Search to Sale: Marketing in a 2.0 World

Size Doesn’t Matter: How to Build and Maintain Huge CMS Projects

Tales from the Dark Side: Content Management Gone Bad

The CMS Myth: Why Web Content Management Projects Fail and What You Can Do About It

The Many-Armed Starfish: Today and Tomorrow in Social Media

The Next Content Wave: Hypersyndication

Understanding Web Content Management Products, Marketplace, and Trends

Upload, Tag, Share, Discuss: Content Management in the Age of User Participation

Web 2.0 and Web Operations

Will Your Next Web Platform Be Free?: A Guide to the Open Source Web Content Management Landscape

Workshop - 29 Web 2.0 Tools: What They Are, How They Work

Workshop - Drive Website Traffic with Effective Keywords

More Than Just Another Pretty Face

Speaker: Charles Cooper
Time: 10:15 AM - 11:15 AM   Date: June 18
Track: Web Marketing Strategies, Practices, and Standards

Not all web sites are created equal. Some look great, but are hard to use and frustrate the visitor. Others are complex, but are easy to use, while most fall somewhere in the middle.

There’s a lot at stake when designing a web site, after all, for many organizations, it’s the public face of the company - and the first contact that a potential customer will have with them. Some companies throw all the bells and whistles at the site - and then find that it’s just not doing the job. It may be ‘pretty’ but it’s not serving either them or their customers needs.

If a site is hard or frustrating to use, then visual appeal just isn’t enough.

Learn why it’s so important to get the underlying structure of a site right - and how getting it right paves the way for building a web site that works. It’s more than being ‘Just a Pretty Face’.

Laptop computer required for this session