As the content management industry matures, content management technologies are more widely adopted. Some organizations are on their second - if not third - system, as the need for functionality grows along with their business need. Alongside technology, processes mature, as well, and certain realizations sink in. One of those realizations is that implementing a web content management system is less about technology and more about web operations management. Consultant Lisa Welchman has been driving this message home for over a decade with some tough talk and lots of good practice. And finally, the industry is catching up to what has been obvious to Welchman all along.

Welchman, a “featured speaker” at Web Content 2008, has been working with Web content management technologies since 1996 when she advised Microsoft after their purchase of Vermeer Technologies’ FrontPage. In 1997, she began an engagement at Cisco Systems which culminated in 1999 with the design of the company’s first large-scale web content management system. Lisa founded Welchman Consulting in 1999. Welchman Consulting clients include: The World Bank, The US Food and Drug Administration, USA.gov, and the Radcliffe Institute for Advanced Study, Harvard University.

Lisa is a sought after speaker for national and international content management conferences and symposiums and recognized thought leader in the area of information governance. Prior to her work with web content management, Lisa was a ratings analyst and coordinating producer for King World Productions. She holds a degree in Philosophy from the University of North Carolina and was a Philosophy Fellow at Columbia University.

Read Welchman’s Web Operations Management Primer to see how she helps organizations gain operational control of their web products so they can react more effectively to new, relevant technologies and market demands and opportunities as they arise.

Don’t miss Welchman’s keynote session, Web 2.0 and Web Operations.