In the old days, marketers went looking for customers. we studied customers, figuring out where they lived, tracking their habits. But things have changed. In the new economy, customers are in charge - they look for us. And the number one way customers look online is with a search engine. Therefore, getting noticed by search engines is crucial to online success.

Not only do you want to appear in the search engine results pages, but you want to rank prominently, as high up on the page as possible. That way, the searchers who are looking for you can easily spot your site, click through and hopefully, convert – to a sale, a donation, a request for more information, a registration or whatever your goal is for the website.

Search engine optimization (SEO) is the process of optimizing a web page for search engines by carefully crafting the site’s content, structure and the behind-the-scenes coding. Of course, the intent of your website is to communicate clearly with human visitors. Search engine optimization is about making it easy for spiders to navigate and index your site – but without compromising content or clarity for human visitors.

Download Getting Noticed by Search Engines (96KB PDF) by Sonny Cohen, Director of Internet Marketing Strategy, Duo Consulting, you’ll learn how to ensure your website is optimized to be search engine-friendly.