Recent News
The Content Wrangler Community - A Social Network for Content Professionals
Good Content is Increasingly Precious Commodity
Unlocking the Full Value of Business Content
The Value of Marketing is in the Measurement
Analyzing Research From Both Sides of the Fence
John Eckman Embodies Social Media
Search Engine Optimization Techniques and Technology to Automate and Grow Your Website Traffic
6 Myths About Web Content Management
Visit the New ITtoolbox Vendor Research Directory
Clickability Meets Multiple Demands of Business, Community
Information Organization and Access Workshops Available Through CMS Watch
The Latest Three Little Words? Try “Search Engine Optimization”
Setting Good Web Operational Practices for an Industry to Follow
Dynamic “Duo” Duo Shows Benefits of Fast-Acting Treatment
Morello by MediaSurface Puts Content in Control of Business Users
The Top Ten Mistakes of Web CMS Projects – and How to Avoid Them
RedDot Whitepaper - Experience Delivered: The Evolution of Enterprise
Clickability Case Study: The Advocate More than Triples Traffic, Ad Revenues Explode
What is Web 2.0 Content Management?
How to Combine the Power of Variable Data Printing, Opt-in Marketing and the Web
Symphonius: Adrian Sutton’s Blog
Video Interview: Dick Costolo On RSS, Syndication, Feedburner, Google and Comedy
Getting Noticed by Search Engines
The Top Ten Mistakes of Web CMS Projects - and How to Avoid Them
Getting to First Base: A Social Media Marketing Playbook
Best Practice Design Tools for Content Management Templating
Web Love Potions: How to Get Customers Attention at First Glance
Managing Enterprise Content: A Unified Content Strategy
Darren Barefoot To Be Among Featured Speakers At Web Content 2008 Chicago
Registration Now Open, Early Bird Discount Available
User Experience Inside and Out: The Strategy of Persuasive Design
Getting to First Base: A Social Media Marketing Playbook
Web Content 2008 featured speaker Darren Barefoot is the co-author of a new ebook, Getting to First Base: A Social Media Marketing Playbook, a “must-read” for any serious web marketing professional. The book will help you learn how to market products and services through social media channels like blogs, podcasts and social networking sites like Facebook.
Filled with tricks, tips and real world case studies, Getting to First Base: A Social Media Marketing Playbook will teach you how to:
- Bring more visitors to your website
- Increase your company’s visibility online
- Approach bloggers and other online influencers about your products and services
- Create compelling viral campaigns
- Tell remarkable stories about ordinary products
- Get your website social media ready
- Craft a potent social media pitch
- Market effectively inside Facebook
- Avoid campaign killers and online faux pas
“I can truthfully say that it it is the most comprehensive, up-to-date and well-written ebook on the subject of social media marketing that you’ll find anywhere.”—Jordan Behan, Web Marketing Expert
Read a sample chapter and then buy the ebook.
