In “Managing Enterprise Content”, the authors, Ann Rockley, Pamela Kostur, and Steve Manning, make the case for their “Unified Content Strategy”—a practical and logical way of researching, planning, preparing, testing, implementing and selling content management across an enterprise. The lessons contained in this easy-to-read book are not lost on smaller organizations, however; departments, small work groups, even individuals, will also benefit from learning innovative ways to effectively create, use and manage content.

Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content. The book provides the successful methodology The Rockley Group has developed to help organizations to reduce the cost and effort of complex information creation and management ranging from marketing materials, through customer support materials, and regulatory documents.

Download a free chapter from the book: Fundamental Concepts of Reuse.