In a world where the elevator pitch is considered the maximum attention span of the average listener, entrepreneur and marketing strategist Sonny Cohen thinks you should be able to explain your business in three words or less. That’s a pretty fast elevator, and it’s called keyword search. When your prospects enter their three magic words into the search engine, then praise their search engine for delivering up just what they needed on the first page, you want to be there.

With more than 25 years experience, Chief Marketing Officer for Duo Consulting, Sonny Cohen, educates web professionals about ways to drive business results, with his presentations such as Content is Marketing, So Market Your Content and the Content Matters workshops. Read the white paper by Sonny Cohen: Getting Noticed by Search Engines to learn about the new paradigm in positive attention-getting.

Don’t miss Sonny’s workshop, Drive Website Traffic with Effective Keywords, at Web Content 2008 Chicago, June 17.