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The Value of Marketing is in the Measurement
Understanding the effectiveness of online marketing is only as good as the metrics used to measure it. Gian Fulgoni has made this area his area of expertise, and shares it during Web Content 2008. His company, comScore, has invested a tremendous amount of resources to establish a world-class IT infrastructure, to lay the groundwork for measuring online marketing data. The strategy paid off, as the database is now one of world’s largest, and contains a plethora of data available to be analyzed in a myriad of ways.
Listen to an interview with Gian Fulgoni on the topic of internet measurement.
