John Kreisa of Mark Logic wants organizations to unlock the full value from the content that gets created in the course of business. With semi-structured content—reports, email, and all that other business data that floats around our corporate networks—growing at an average of 30% per year, there is a lot of potential for re-use of existing content.

While Kreisa sees lots of room to improve how content is integrated and re-purposed to deliver new products and services, he recognizes that content, unlike data, doesn’t fit neatly into rows and columns of a database. That’s why Mark Logic focuses on an XML delivery system. Much like SQL allows queries against a relational database, Xquery allows queries against content.  XML allows the content to describe itself, and can be loaded, queried, manipulated, and rendered in a multitude of ways. Because XML allows content to describe itself, the content is available for structured and semi-structured content in ways that make sense for organizations to delivery content in business-savvy ways.

Listen to the John Kreisa interview with Dr. Claudia Imhoff at Business Intelligence magazine.