David Aponovich is a content management strategist at interactive agency ISITE Design in Cambridge, Mass., and is one of the bloggers responsible for the CMS MythBusters blog. David consults with clients around their website goals and how content management supports their strategy.

David’s background includes marketing web content management systems and online marketing, as well as web publishing and online technology/business journalism. Prior to joining ISITE in late 2006, David was Director of Marketing for web content management software vendor Ektron, where he created online and offline marketing strategies, grew market visibility and adoption and spoke to audiences on web content management tools and strategies. Earlier, David was a Senior Web Editor for Aberdeen
Group in Boston, MA, and Web Editor for online technology publisher Internet.com (JupiterMedia).