Jeff Cram co-founded ISITE Design in 1997 and currently heads up ISITE Design Boston as its Managing Director. Cram has played an integral role in establishing the agency as a national leader in web strategy, design and technology services. Cram has consulted for companies including Siemens, Xerox, Nike, Nintendo and WebTrends. He is a frequent speaker at national conferences on topics including web analytics, search engine marketing and website usability. Prior to ISITE Design, Cram worked for Nike as a web communications consultant and led web initiatives for WebTrends, the market leader in web analytics solutions. Cram resides in Cambridge, Massachusetts and holds a Bachelor of Arts degree in Communications from Linfield College.