James Michelson is a principal at JFM Concepts, an honor graduate of the George Washington University and a former Naval Officer with more than 15 years executive marketing and sales experience. Upon leaving active duty he earned a Masters degree in Business Administration from the Jacksonville University. James has held key sales positions for both Fortune 15 and small firms in a variety of verticals including technology, industrial, retail, and finance.

His extensive experience in developing sales and marketing campaigns for companies both with and without direct sales forces has produced explosive and profitable growth. James specializes in creating programs that improve response rates, serve variable data content, and drive sales. He is also an adjunct professor of business, teaching students how to create world class marketing and sales campaigns in both theoretical and practical ways.