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Web Marketing Strategies, Practices, and Standards
Workshops, Discussions and Demonstrations
A-Z Program Titles
Adding Dynamite to Dynamic Web Content
Best Project Management Practices in Web Content Management
Content Management Meets Facebook
Core Skills for Content Administrators
Cross-Media 1:1 Marketing: Providing Personalized Content to Drive Sales
Making 2.0 Work For You, Inside and Out
Marketing in a Connected World: The New Rules of Marketing
Maximizing the ROI from Online Marketing
More Than Just Another Pretty Face
Online Content Marketing is the Future of Media
Search to Sale: Marketing in a 2.0 World
Size Doesn’t Matter: How to Build and Maintain Huge CMS Projects
Tales from the Dark Side: Content Management Gone Bad
The CMS Myth: Why Web Content Management Projects Fail and What You Can Do About It
The Many-Armed Starfish: Today and Tomorrow in Social Media
The Next Content Wave: Hypersyndication
Understanding Web Content Management Products, Marketplace, and Trends
Upload, Tag, Share, Discuss: Content Management in the Age of User Participation
Will Your Next Web Platform Be Free?: A Guide to the Open Source Web Content Management Landscape
Day 1
The Next Content Wave: Hypersyndication
Speaker: Dick Costolo
Time: 8:30 AM - 9:15 AM
Experience level: All levels
The Many-Armed Starfish: Today and Tomorrow in Social Media
Speaker: Darren Barefoot
Time: 9:15 AM - 10:00 AM
Experience level: All levels
Marketing in a Connected World: The New Rules of Marketing
Speaker: Michael Silverman
Time: 10:15 AM - 11:15 AM
Experience level: Intermediate
Best Project Management Practices in Web Content Management
Speaker: Joseph Bachana
Time: 10:15 AM - 11:15 AM
Experience level: All levels
Workshop - Drive Website Traffic with Effective Keywords
Speaker: Sonny Cohen
Time: 10:15 AM - 12:15 PM
Experience level: All levels
Laptop computer required for this session
Cross-Media 1:1 Marketing: Providing Personalized Content to Drive Sales
Speaker: James Michelson
Time: 11:15 AM - 12:15 PM
Experience level: All levels
Content Management Meets Facebook
Speaker: Adrian Sutton
Time: 11:15 AM - 12:15 PM
Experience level: Intermediate
Design Is Content, Too
Speaker: Ken Walters
Time: 1:30 PM - 2:30 PM
Experience level: All levels
Workshop - 29 Web 2.0 Tools: What They Are, How They Work
Speaker: Darren Barefoot
Time: 1:30 PM - 3:30 PM
Experience level: All levels
Running an Efficient CMS Evaluation and Procurement Process: Hands-on Tips, Insider Knowledge and Advice
Speaker: Piero Tintori
Time: 1:30 PM - 2:30 PM
Experience level: All levels
Search to Sale: Marketing in a 2.0 World
Speaker: Robert Lamb
Time: 2:30 PM - 3:30 PM
Experience level: All levels
Size Doesn’t Matter: How to Build and Maintain Huge CMS Projects
Speaker: Tim Yager & Jim Thaxton
Time: 2:30 PM - 3:30 PM
Experience level: Intermediate
Adding Dynamite to Dynamic Web Content
Speaker: John Lovett
Time: 4:00 PM - 5:00 PM
Experience level: All levels
Will Your Next Web Platform Be Free?: A Guide to the Open Source Web Content Management Landscape
Speaker: Seth Gottlieb
Time: 4:00 PM - 5:00 PM
Experience level: All levels
Can Web 2.0 Ruin Your Online Marketing: From Ajax To Wikis - Make Sure Your Online Marketing Strategy Doesn't End Up A Dot Bomb
Speaker: Robert Rose
Time: 4:00 PM - 5:00 PM
Experience level: All levels
Day 2
Making 2.0 Work For You, Inside and Out
Speaker: Jerome Nadel
Time: 8:30 AM - 9:15 AM
Experience level: Intermediate
Web 2.0 and Web Operations
Speaker: Lisa Welchman
Time: 9:15 AM - 10:00 AM
Experience level: All levels
The CMS Myth: Why Web Content Management Projects Fail and What You Can Do About It
Speaker: David Aponovich
Time: 10:15 AM - 11:15 AM
Experience level: All levels
More Than Just Another Pretty Face
Speaker: Charles Cooper
Time: 10:15 AM - 11:15 AM
Experience level: All levels
Laptop computer required for this session
Tales from the Dark Side: Content Management Gone Bad
Speaker: Fred Salchli
Time: 10:15 AM - 12:15 PM
Experience level: All levels
How Do You Grow Wiki Use?
Speaker: Stewart Mader
Time: 11:15 AM - 12:15 PM
Experience level: All levels
Understanding Web Content Management Products, Marketplace, and Trends
Speaker: Jarrod Gingras
Time: 11:15 AM - 12:15 PM
Experience level: All levels
Online Content Marketing is the Future of Media
Speaker: Joe Pulizzi
Time: 1:30 PM - 2:30 PM
Experience level: All levels
Core Skills for Content Administrators
Speaker: Graham Tillotson
Time: 1:30 PM - 2:30 PM
Experience level: All levels
Making Web Content Agile
Speaker: John Kreisa
Time: 2:30 PM - 3:30 PM
Experience level: All levels
Upload, Tag, Share, Discuss: Content Management in the Age of User Participation
Speaker: John Eckman
Time: 2:30 PM - 3:30 PM
Experience level: Intermediate
Maximizing the ROI from Online Marketing
Speaker: Gian Fulgoni
Time: 3:45 PM - 4:30 PM
Experience level: All levels
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