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Adding Dynamite to Dynamic Web Content
Best Project Management Practices in Web Content Management
Content Management Meets Facebook
Core Skills for Content Administrators
Cross-Media 1:1 Marketing: Providing Personalized Content to Drive Sales
Making 2.0 Work For You, Inside and Out
Maximizing the ROI from Online Marketing
More Than Just Another Pretty Face
Online Content Marketing is the Future of Media
Search to Sale: Marketing in a 2.0 World
Size Doesn’t Matter: How to Build and Maintain Huge CMS Projects
Tales from the Dark Side: Content Management Gone Bad
The CMS Myth: Why Web Content Management Projects Fail and What You Can Do About It
The Many-Armed Starfish: Today and Tomorrow in Social Media
The New Rules of Marketing: 10 Things You Should Know
The Next Content Wave: Hypersyndication
Understanding Web Content Management Products, Marketplace, and Trends
Upload, Tag, Share, Discuss: Content Management in the Age of User Participation
Will Your Next Web Platform Be Free?: A Guide to the Open Source Web Content Management Landscape
The Many-Armed Starfish: Today and Tomorrow in Social Media
Speaker: Darren BarefootTime: 9:15 AM - 10:00 AM Date: June 17
Track: Keynote Presentations
Jaiku. Knol. Seesmic. They might be new models of minivans, or medalists at the 2008 Olympics. In fact, they’re just three of the many fresh social media projects emerging an increasingly complex online landscape.
The world of social media and user-generated content changes on a month-to-month basis. It’s critical for marketers and content creators to keep abreast of what’s new, what’s dead and what matters. This session discusses major social media trends of the past year, and looks ahead to what we can expect from 2008 and beyond.
Some of trends to be covered include:
- Who are the microbloggers, and should you be paying attention to services like Twitter and Jaiku?
- What is the state of virtual worlds like Second Life and Habbo Hotel?
- Is it wise to advertise on Facebook?
- Why organizations shouldn’t start their own social networks
- Who are the emerging competitors to Wikipedia, and do they even matter?
Attendees will leave this session chock full of fresh ideas to apply to upcoming campaigns.
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