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June 17, 2008

June 18, 2008



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Keynote Presentations

Web Tools and Technologies

Web Marketing Strategies, Practices, and Standards

Workshops, Discussions and Demonstrations

Demonstration


A-Z Program Titles

Adding Dynamite to Dynamic Web Content

Best Project Management Practices in Web Content Management

Can Web 2.0 Ruin Your Online Marketing: From Ajax To Wikis - Make Sure Your Online Marketing Strategy Doesn't End Up A Dot Bomb

Content Management Meets Facebook

Core Skills for Content Administrators

Cross-Media 1:1 Marketing: Providing Personalized Content to Drive Sales

Design Is Content, Too

How Do You Grow Wiki Use?

Making 2.0 Work For You, Inside and Out

Making Web Content Agile

Marketing in a Connected World: The New Rules of Marketing

Maximizing the ROI from Online Marketing

More Than Just Another Pretty Face

Online Content Marketing is the Future of Media

Running an Efficient CMS Evaluation and Procurement Process: Hands-on Tips, Insider Knowledge and Advice

Search to Sale: Marketing in a 2.0 World

Size Doesn’t Matter: How to Build and Maintain Huge CMS Projects

Tales from the Dark Side: Content Management Gone Bad

The CMS Myth: Why Web Content Management Projects Fail and What You Can Do About It

The Many-Armed Starfish: Today and Tomorrow in Social Media

The Next Content Wave: Hypersyndication

Understanding Web Content Management Products, Marketplace, and Trends

Upload, Tag, Share, Discuss: Content Management in the Age of User Participation

Web 2.0 and Web Operations

Will Your Next Web Platform Be Free?: A Guide to the Open Source Web Content Management Landscape

Workshop - 29 Web 2.0 Tools: What They Are, How They Work

Workshop - Drive Website Traffic with Effective Keywords

Web 2.0 and Web Operations

Speaker: Lisa Welchman
Time: 9:15 AM - 10:00 AM   Date: June 18
Track: Keynote Presentations

Everyone is excited about implementing Web 2.0 technologies and practices in their organization, but are you really ready to do that?  One of the foundations of Web 2.0 is sound technology operations which allows rapid content and application development. Join Lisa Welchman as shows you how to measure your readiness for Web 2.0.

Specific topics include:

  • Mapping Web 2.0 to business strategy
  • Emplacing effective information governance
  • Developing strong information product management practices
  • And, measuring the effectivenss of your Web 2.0 products